Werner Mouton, CGMA

About Me: Helping Your Business Thrive with Smarter Strategy

Is your business strategy truly ready for what's next? In today's fast-changing world, it's easy for plans to become outdated or miss crucial insights from the bigger picture. That's where I come in.

As a Chartered Global Management Accountant (CGMA) with over 20 years of experience, I help businesses like yours – especially medium to large enterprises – build stronger, more resilient strategies that are ready for the real world.

My Approach: It's All About Clarity and Collaboration

I believe in making complex things simple and working together to find the best path forward for your business. Here’s how I typically help:

1. First, I Get to Know Your Current Plan:

   • We’ll start by talking. Whether we meet in person or virtually, I want to hear about your existing business strategy. What are your biggest goals? Who are your ideal customers? What are your day-to-day operations like, and what key challenges are you currently facing?

   • I’ll also take a look at any strategy documents, business plans, or recent performance reports you have. My goal here is straightforward: to get a crystal-clear understanding of where your business is right now and where you’re aiming to go.

2. Next, I Look for Potential Problems and Untapped Opportunities:

   • This is where my expertise in the "bigger picture" comes into play. I take your current strategy and carefully compare it against what’s happening in the wider world. This includes:

     • Economic Trends: Are things like inflation, changing interest rates, shifts in consumer spending, or new technologies likely to impact your plans – for better or worse?

     • Geopolitical Developments: Could global events, evolving international relations, new regulations, or political situations in key countries create risks for your business (like supply chain disruptions) or perhaps open up new markets you haven't considered?

     • Financial Market Insights: What are the financial markets telling us? How are investors looking at your industry? Are changes in currency values important for you? Is it becoming easier or harder to secure funding?

   • By examining these external forces, I can help identify "gaps" in your strategy. These might be areas where your plan is vulnerable, where your assumptions might be outdated, or where you could be missing out on valuable opportunities simply because these broader factors haven't been fully considered.

3. Then, We Work Together to Create a Stronger Strategy:

   • My job isn’t just to hand you a report and disappear. I’ll explain any gaps or opportunities I’ve found in plain, simple English. We’ll discuss exactly how these economic, geopolitical, and financial market factors are relevant to your specific business.

   • Together, we'll brainstorm and develop practical ways to improve your strategy. This could involve:

     • Adjusting your current goals to be more realistic or ambitious.

     • Finding concrete ways to protect your business from the risks we've identified.

     • Figuring out how to seize new opportunities.

     • Making your overall business plan more resilient so it can better handle unexpected challenges and surprises.

   • The end result is a revised strategy that’s not only more robust but also much better aligned with the realities of the world your business operates in.

My CGMA Qualification: Your Assurance of Practical, Results-Oriented Advice

Throughout this entire process, my background as a Chartered Global Management Accountant (CGMA) means I’m always thinking about how these strategic discussions connect to the financial health and overall effective management of your business. This ensures that the advice you receive is not just theoretical but practical, actionable, and squarely aimed at achieving solid, measurable business results.

In Simple Terms:

I help you see how big-picture global trends could affect your business, find the weak spots in your current plans, and then work closely with you to build a smarter, stronger strategy that helps your business succeed for the long term.

If you're ready to build a more informed and resilient strategy, I'd be happy to chat.